Why Core Values Are Important to Growing Your Business

Firmly establishing the core values of your pest control business is an important step in growing your business. If you don’t do it, your employees will, and there will be no guarantee that their core values will align with yours.

Core values are critical to identify and define because they form your company’s culture, and culture is everything. It directly impacts three of the essential areas of business:

1. Hiring: Company values will attract top talent and promote successful recruitment. You hire by probing for how a candidate will handle certain situations and their stance on specific scenarios. Hiring is geared around company values to help determine which candidates are likely the right fit.
   
2. Expectations: Core values are

If someone asked you to describe your pest control business’ vision, mission, and core values, what would you say? Would it be an easy or complicated answer?

More importantly, does the way your company operatesdaily live up to that answer?

The first step in the Million Dollar Climb Challenge focuses on the very foundation of your business—your vision, mission, and core values. Chances are that your answer to the opening question falls into one of four categories:

1. No Idea: These aren’t things you think about much.
2. Where to Start: You know you should have these things, but you don’t know where to begin.
3. It Isn’t Visible: You have a vivid sense of these things, but that vision exists solely in your head.
4. It Defines: These things are well established, define company culture, and drive your business.

In the following sections, we will delve into each of these answers to help you pinpoint where you are now and what steps to take next.After all, perfecting your vision, mission, and core values is an integral part of not just solidifying the foundation of your business but also creating a blueprint from which you and your team canbuild harmoniously.

Step 1: No Idea

If you’re already running your businesses and getting work done, you’re on the right track.

Chances are, you know what mission and vision statements look like. And core values, those are givens (right?)—outlining them can feel like an awkward task—so, is creating that outline a necessity?Or does it all sound like a lot of busy work?

Consider This

According to National Geographic, The Great Pyramid, which is the largest of the Pyramids of Giza, is the only Great Wonder of the Seven Wonders of the Ancient Worldthat still stands today. It was engineered over 4,000 years ago. The colossal build was originally 482 feet from base to peak. It took 20 years and some 2.3 million stone blocks to construct.

Would ithave been possible to build without a clear vision and precise mission?Not likely.

Every great construct has a mastermind, and that mastermind has ideas—just like you.

Think back to why you started your business and the goals you first had in mind. That’s where your vision started. Now, whether you’re putting in the work and running it or just getting it off the ground, it’s time to take that vision further. It’s time to use it to shape your future, which brings us to the second step.

Step 2: Where to Start

The Million Dollar Climb Challenge

Do you struggle to find the time to make your business more efficient and profitable? Does it feel like you’re burning the candle at both ends, constantly busy and almost always working, with less to show for it than you should?

You’re not alone.