Why Core Values Are Important to Growing Your Business
Firmly establishing the core values of your pest control business is an important step in growing your business. If you don’t do it, your employees will, and there will be no guarantee that their core values will align with yours.
Core values are critical to identify and define because they form your company’s culture, and culture is everything. It directly impacts three of the essential areas of business:
- Hiring: Company values will attract top talent and promote successful recruitment. You hire by probing for how a candidate will handle certain situations and their stance on specific scenarios. Hiring is geared around company values to help determine which candidates are likely the right fit.
- Expectations: Core values are